Islabikes’ new innovative concept video starts with a chilling tale of commercial greed. The lightbulb makers may have started it, but it is now common practice among companies. Make the products with a built-in shelf life and force us to buy replacements.

How refreshing to see such a different attitude to it all in Islabikes! They have come up with the idea of renting bikes to kids instead of selling them. The kids just change up sizes as they grow and the bikes get refurbished and re-rented out. This a great example to the next generation of how to be environmentally proactive. Plus, it also spreads the financial cost of getting your children on wheels much more fairly.

Where can I sign up?

http://www.islabikes.co.uk/imagineproject